Designing an e-commerce website is a lot harder than most people think. The last thing a business owner needs to do is try and design a site without the supervision of professionals. Often times, DIY website builds will cause big problems in the future.
One of the main things a business owner needs to focus on when having one of these sites built is the cart and checkout features. Making these features overly complicated or cumbersome can lead to a business losing sales. The following are some of the things a person needs to focus on when trying to make their e-commerce carts easier to use.
Use Full Page Carts
If a person is checking on their mobile phone, a full page cart can be very helpful. Smaller checkout screens will usually lead to a person having a hard time seeing what they are checking out with. Rather than creating these problems for users, a business owner needs to anticipate their needs and deliver.
The best way to figure out how to solve these issues is by working with an experienced web designer. These professionals should have no problem optimizing the design of the e-commerce cart in a relatively easy manner.
Don’t Make Customers Set up an Account
For most people, the most annoying part of the e-commerce checkout process is having to set up an account. Some shoppers will just want to check out as a guest. Instead of forcing customers to make an account, a business owner needs to make this process as easy and stress-free as possible.
Allowing customers to check out as a guest may inspire them to come back due to the level of convenience being provided. Instead of trying to handle the optimization of a website’s checkout process alone, a business owner needs to let experienced professionals offer them a bit of guidance.
Choosing a good payment system to use on an e-commerce site is also very important. Using the BlueSnap system is a great way for a business owner to offer a variety of payment options to their customers. Visit their website to find out more about this state of the art system.